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  <title>Jessica R. Miller: Writing</title><link>https://jessicarmiller.com/writing/</link>
  <description>Notes on benefits and health technology adoption, go-to-market, and leading marketing teams.</description>
  <item><title>Prove it small before you scale it</title><link>https://jessicarmiller.com/writing/prove-it-small-before-you-scale-it/</link><guid>https://jessicarmiller.com/writing/prove-it-small-before-you-scale-it/</guid><pubDate>Tue, 10 Nov 2026 12:00:00 +0000</pubDate><description>A successful pilot isn&#x27;t proof you&#x27;re ready to scale. It&#x27;s evidence of what you still need to solve.</description></item>
  <item><title>The buyer isn&#x27;t the user: where benefits adoption breaks down</title><link>https://jessicarmiller.com/writing/the-buyer-isnt-the-user/</link><guid>https://jessicarmiller.com/writing/the-buyer-isnt-the-user/</guid><pubDate>Tue, 10 Nov 2026 12:00:00 +0000</pubDate><description>When members don&#x27;t use a benefit, the reflex is to communicate more. Often the real problem sits somewhere marketing can&#x27;t fix alone.</description></item>
  <item><title>What changed when my product marketing team started using AI</title><link>https://jessicarmiller.com/writing/what-changed-when-my-team-started-using-ai/</link><guid>https://jessicarmiller.com/writing/what-changed-when-my-team-started-using-ai/</guid><pubDate>Tue, 10 Nov 2026 12:00:00 +0000</pubDate><description>If AI only helps your team produce more content, you&#x27;ve probably missed its most valuable application.</description></item>
  <item><title>Full-funnel product marketing isn&#x27;t a funnel anymore. It&#x27;s an adoption and revenue engine</title><link>https://jessicarmiller.com/writing/full-funnel-product-marketing-adoption-revenue-engine/</link><guid>https://jessicarmiller.com/writing/full-funnel-product-marketing-adoption-revenue-engine/</guid><pubDate>Sat, 18 Apr 2026 12:00:00 +0000</pubDate><description>In digital products, conversion is only the entry point. Activation, retention, and habit are where revenue is won or lost.</description></item>
  <item><title>Digital product marketing isn&#x27;t about words. It&#x27;s about wins.</title><link>https://jessicarmiller.com/writing/digital-product-marketing-wins-not-words/</link><guid>https://jessicarmiller.com/writing/digital-product-marketing-wins-not-words/</guid><pubDate>Mon, 27 Oct 2025 12:00:00 +0000</pubDate><description>Seven ways digital product marketing earns its seat: funnels, execution, data, promotion, and the stack that makes it measurable.</description></item>
  <item><title>Full-funnel measurement in healthcare and benefits</title><link>https://jessicarmiller.com/writing/full-funnel-measurement-healthcare-benefits/</link><guid>https://jessicarmiller.com/writing/full-funnel-measurement-healthcare-benefits/</guid><pubDate>Tue, 26 Aug 2025 12:00:00 +0000</pubDate><description>Open rates and impressions don&#x27;t show whether people registered, adopted, and came back. Here is how to read the whole funnel.</description></item>
  <item><title>How mobile app design and development can kill customer experience without strategy, expertise, and communication</title><link>https://jessicarmiller.com/writing/mobile-app-strategy-customer-experience/</link><guid>https://jessicarmiller.com/writing/mobile-app-strategy-customer-experience/</guid><pubDate>Mon, 13 Jan 2025 12:00:00 +0000</pubDate><description>What the 2024 Sonos app relaunch shows about product marketing, digital adoption, measurement, and the teams behind mobile apps.</description></item>
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